703.868.6393 contact@focalcxm.com

Our Twilio Experience in Life Sciences

Efficient and Continuous Customer Engagement is the biggest challenge for all businesses. Business uses different channels such as email, phone, SMS, WhatsApp etc. to engage with customers. These discrete channels of communication pose challenges and risks in compliance, traceability, security and personalization. Twilio is a SaS based customer engagement platform that has packaged services which will holistically address the afore mentioned challenges and risks.  Twilio platform and applications provide the customer facing teams with mobile first experience adhering to security and compliance while communicating and engaging with customers.

FocalCXM operates in the intersection of AWS, Salesforce/Veeva and Mobility. By leveraging Twilio platform and these technologies we provide productized services that will provide the following advantages to our customers.

  • Boost in the productivity of your Marketing, Commercial and Medical Affairs teams
  • Standardized process for implementation and deployment
  • Swift onboarding of users
  • Standardized data model with minimal customization based on the CRM data source 
  • Scalable and Resilient architecture 
  • Swift realization of ROI

Our Twilio Expertise

Twilio Frontline

  • Frontline Configuration
  • Process Automation
  • Integration with  Veeva

Integration with Twilio API

  • Web Hooks
  • Authentication
  • SSO

Compliance & 360

  • Message Archival in S3
  • Activity Integration
  • 360 Enablement


Deep Industry Experience

  • We understand a few industries well and offer solutions and services specific to the needs of Enterprise Users in those industries.

Product Management Foundation

  • We have a foundation in Product Management and believe that strong Product Management skills are critical for Digital Initiatives

Continuous Integration Continuous Development

  • CICD for Salesforce is a major challenge. We have experience in DX and tools such as AutoRabit to simplify the development experience on Salesforce platform.

Process First Approach

  • We focus on understanding the customer processes first and then try to come up with right solutions to suit the requirements.

Our Accelerators

  • We have engineered a number of applications/accelerators on the Salesforce platform.  Our existing apps/accelerators can help you cut down the time/money needed to meet your software needs.

Learn how we can help you with your Salesforce initiatives

Customer Story

Leveraging the Salesforce Service Cloud for Life Sciences

Our Sample Accelerator

OrderZen for Salesforce

The Configure, Price, Quote process for each industry might be very different. Based on the needs, we can easily leverage our accelerators and build custom software to suit your needs. Know more

Customer Story

Custom Dashboard for Senior Management

Customer Story

Improving Enterprise Productivity using Salesforce

Our Thinking

Leveraging Next Generation Integration Patterns

Dell Boomi, Mulesoft, Oracle Process Cloud offer innovative ways of integrating Salesforce with other platforms. Read our blog to know more about this topic