In many life sciences organizations, wholesaler claim and rebate activity still lives across disconnected spreadsheets, email threads, and manual checks. The cost shows up everywhere: slow claim processing, disputed and inaccurate claims, exceptions that fall through the cracks, and audit trails that are painful to reconstruct.
b2brebates changes that. It brings claim processing, validation, exception handling, and end-to-end activity history into a single platform — so your team spends less time chasing claims and more time trusting the numbers.
Join us for this insightful webinar to learn how b2brebates transforms wholesaler claim management and rebate operations by bringing claim processing, validation, exception handling, and end-to-end activity history into a unified platform.
Discover how organizations can reduce manual effort, improve claim accuracy, gain complete visibility into rebate activities, strengthen auditability, and enable faster, more transparent, and efficient rebate operations.
During this webinar, you’ll learn:
- Cut the manual effort — how to automate claim intake, processing, and validation instead of reconciling by hand
- Improve claim accuracy — how built-in validation catches errors and mismatches before they become disputes
- Handle exceptions with confidence — a structured way to route, resolve, and track claim exceptions end to end
- See everything in one place — complete visibility into rebate activity, from claim submission to final resolution
- Strengthen auditability — a full, end-to-end activity history that makes audits and reconciliation straightforward
- Move faster — how a unified platform enables more transparent, efficient rebate operations at scale
Who Should Attend:
- Market Access, Contract & Pricing Operations
- Rebate, Chargeback & GTN teams
- Finance & Commercial Operations
- Commercial IT and data leaders evaluating rebate technology
About the Presenters:
Sreeni Aluri:
Sreeni Aluri is a seasoned technology leader with 20+ years of experience driving digital transformation in life sciences and manufacturing. He specializes in AI-powered automation, compliance frameworks, and large-scale system integrations that simplify complex processes and deliver measurable business impact. With deep domain expertise in rebate, pricing, and contract management, Sreeni has helped organizations strengthen compliance, improve operational efficiency, and unlock real-time business visibility.
Vamsi Mereti:
With over 8 years of industry experience, Vamsi Mereti brings a deep understanding of business processes, CRM systems, and product strategy. Having worked as a Product Manager, Business Analyst, and Salesforce Administrator/Developer, he combines technical expertise with strategic insight to deliver impactful business solutions. Vamsi excels in analyzing complex workflows, optimizing operations, and translating requirements into scalable solutions. His extensive hands-on experience with Sales Cloud and Salesforce products has enabled organizations to streamline their processes and achieve greater efficiency, making him a trusted advisor and industry thought leader.