Description:
The solution accelerator presents a customer segmentation use case on Databricks, leading users through data ingestion, insights, and scalable data pipeline creation. Leveraging a CRM dataset and advanced segmentation techniques, it enables a deeper understanding and personalization of customer experiences based on behavioral and demographic attributes.
Topics Covered:
- Data Preparation and Ingestion: Connecting to diverse CRM data sources and setting up secure ingestion.
- Feature Engineering: Transforming raw data into analyzable features.
- Creating Customer Profiles: Engineering meaningful features from CRM data.
- Segmentation Modeling: Selecting the appropriate clustering algorithm and training segmentation models.
- Personalization and Actionable Insights: Interpreting each segment’s unique traits, behaviors, and value.
- Data-Driven Decision-Making: Leveraging segment data to make strategic business decisions.
- Deployment and Monitoring: Setting up workflows for automated model retraining and real-time updates to segmentation results.
- Scalability and Maintenance: Ensuring the solution’s scalability to accommodate growing datasets and continuous model improvement.
About the Presenters:
Venkata Jyothi Kotra is the Director of Data & AI at Focal CXM, where she leads Data & AI Solutions for the commercial an public sector. Additionally, she is an adjunct faculty member in Data Analytics at South New Hampshire University. With a deep focus on data modernization, architecture, governance, and enterprise data modeling, Ms. Kotra integrates data, analytics, and machine learning to drive decisions in sales, marketing, finance, and operations. Her areas of expertise include big data, cloud computing, distributed data processing, system upgrades, and business process transformation.
Karthik Chimalakonda holds a Master’s in Data Science and works as a Data Science Engineer, specializing in implementing advanced AI, machine learning, and generative AI solutions to solve complex business challenges. He has a proven track record of designing and deploying AI-powered systems across diverse sectors, demonstrating his expertise in harnessing cutting-edge technologies to drive impactful results.
Register now to explore how Databricks can enhance your customer segmentation capabilities!