Capturing and mining Qualitative Feedback for actionable insights
A true Global Voice of the Customer (VoC) platform should enable brands to capture customer concerns at the moment of truth and empower them to act based on the feedback. Often times, brands either fail to understand the true voice due to the lack of a right set of tools that work Online/Offline or not take any action because of the complexity in analyzing qualitative feedback. In this webinar, Adi Buddhavarapu from FocalCXM and Bill Inmon from ForestRim will show you practical ways of capturing VoC using StoryPulse, mining the feedback for useful nuggets using Textual ETL and then synchronizing the data with Salesforce.
FocalCXM’s StoryPulse is a Closed Loop Learning & Assessment Platform (CLLAP). The platform provides innovative methods to capture field data and synchronize with back-end CRM platforms. It also leverages gamification and game-based approaches to make learning and educating customers a fun and engaging activity! Use cases include Voice of the Customer Programs, Field Inventory Capture, Compliance Courses, Customer Education & Engagement, etc
FOREST RIM®’s TextualETL™ reads, integrates, and prepares unstructured data that is ready to go into standard technologies such as Oracle, DB2, Teradata, and NT SQL Server. Once the unstructured data resides in any of those technologies, standard analytical tools such as Business Objects, Cognos, MicroStrategy, SAS, Tableau and other analytical and BI visualization technologies can be used to access, analyze, and present your unstructured data.