703.868.6393 contact@focalcxm.com

CRM Extended Team

Our team will work as an extension of your Business or CRM IT Teams. If you are looking for help in implementing, extending your current CRM Platform, let us know. We would love to work with you.

CRM Agility

We are passionate about empowering customer-facing professionals and have developed a number of accelerators over the years to help Marketing, Sales, Service Professionals with their productivity. We will be able to customize the tools for your specific use cases in a short time and with minimal budgets.  Drop us a note to learn more (contact@focalcxm.com)

CRM Integration

We understand that CRM systems do not exist in isolation and there will always be a need to integrate with other enterprise platforms such as ERP, HCM.  Our Engineering team has expertise in tying together multiple systems to deliver remarkable employee experiences. 

CRM is the foundation for great CX. Other than a strong desire from the bottom of your heart to do the best for your customers, an excellent CRM platform is required for you to be able to respond faster to customer needs, unlock new value and redefine customer engagement through remarkable digital customer experiences. At FocalCXM, We help you see, manage and deliver the right experience with solutions for marketing, sales management and customer service to improve customer understanding, reduce costs, and delight your customers.

We possess the passion, expertise and energy to produce winning results that drive the highest value out of your CRM investment. We are always on the lookout for changing trends and shifts in the CRM industry. Based on research and insights from leading analysts such as Forrester and Gartner, we have come up with a custom methodology to help our customers succeed in their CX Journeys.

FocalCXM’s comprehensive CRM Managed Services Solutions offerings include:

  • Operations Management: Data Loads, Reporting etc.
  • Business Process Support: Aligning CRM Platform with your processes.
  • Application Support: Configuration & Customization.
  • Implementations and Enterprise Initiatives: CX Roadmap & Strategy.

Benefits include:

  • Augmented Marketing Team.
  • Increased number of Leads.
  • A 24×7 support centre for your sales teams.
  • Improved data quality across systems.
  • Leverage technology to drive growth.
  • Cost savings with our shared resource model.

Our custom methodology includes the following phases:


Step 1: Benchmark & Repair

We can help your company on a broad range of CRM priorities, from sales management to marketing automation to customer support and service. We work with our customers to get an understanding of their current CX maturity. Then, we identify easy to fix sales, marketing and services processes and address them.

FocalCXM’s Offering

  • CRM Strategy.
  • CRM Vendor Selection.
  • CRM Implementation.
  • CRM Maintenance.

Step 2: Improve Processes

We identify the best CRM technologies for your business and employ effective change management strategies to align people and processes with customer relationship goals. Once the basic CRM platform is in place, depending on the organizational structure and other parameters, we help improve the processes related to data sharing, record visibility, workflows and other aspects that will simplify the lives of CRM stakeholders.

FocalCXM Offering (Setup & Managed Service):

  • Marketing
  • Lead Management.
  • Client Management.
  • Contract Management.
  • Project Managemen.t
  • Sales Management.
  • Accounting Integration.
  • Workflows & Notifications.

Step 3: Optimize

Now that the basic process is in place, how can we leverage the platform to further streamline operations and simplify the lives of marketing and sales professionals? Successful marketing creates customer experiences that drive sales. It’s about engaging the right audience with the right messages at the right time and place (physically or virtually). It’s also about using the right tools to improve speed, knowledge and communication. We provide your marketing team with the automation, lead management, and digital marketing capabilities that turn suspects ..into prospects…into customers


  • Customer growth of 4X.
  • Reducing Pay back periods.
  • Doubling sales.
  • Reducing sales resources /costs.
  • Converting millions of customer records into a single client system.
  • Supporting marketing, sales and service agents.
  • Increasing campaign response and conversion rates.

Step 4:  Create Brand Fanatics

Delivering remarkable experiences systematically and consistently is the only means for a profitable business. Organizations that understand and follow this philosophy are the only ones that will be successful in the long term. Building custom CRM solutions for the digital age helps all your systems and processes work together, seamlessly. We will provide the insights required for brands to understand customer perceptions and service them better. Our extended customized solutions approach empowers your CRM get you where you need to be, faster and with more control than ever before. We help you reap the rewards of a more flexible solution to drive the real business results.


  •  CRM Analytics Setup and Maintenance.
  • Industry Insights.
  • Advisory Services.
  • Leverage for campaign management, list management and lead generation.
  • Customization for your business applications.

CRM Tools & Services for Remarkable Experiences

CRM as a Managed Service

Our Shared Pool of Experienced Professionals and CRM Specialists manage your software


Want to learn more?

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