703.868.6393 contact@focalcxm.com

CRM Blueprinting to design next generation EMPLOYEE & CUSTOMER experiences

What is CRM Blueprinting?

CRM Blueprinting is a 6-8 week exercise to  conduct workshops with business stakeholders, undertand their needs, design personas, business processes, recommendded solution  and target state architecture.

6-8 Weeks

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Clearly defined Deliverables

CRM Tool Selection

What we do

We engineer remarkable Customer and Employee Experiences

Discovery Workshops

We collaborate with organizations to plan and execute discovery sessions. 

We collaborate with multiple stakeholders across the enterprise to plan and execute workshops to understand their current challenges. Often, these sessions span Marketing, Sales and Service Leadership and frontline employees and are conducted virtually or in-person depending on the timezones and preferences.

CRM Maturity

Based on our experience and industry best practices, we deliver multiple artifacts that explain where the organization is with respect to CRM maturity across Marketing, Sales and Service.

By ingesting data from multiple sources, we are building data pipelines in Azure and AWS and then using Data Science, we identify trends and abnormalities in data.

Business Processes and UX Artifacts

Based on the discovery sessions, we develop current state and future state Business Process diagrams, Personas and build target state journeys for Marketing, Sales and Services stakeholders.  

We have empowered  Marketing, Sales and Service Teams on the Salesforce Platform through Agile software development.  Let us know how we can help you.

PASSION IS WHAT DRIVES US

We strive to live by our values every single day.

TESTIMONIALS

Curious about what people say about us & our services?

OUR VISION

To see Delighted Enterprise Users

At Focal, we love what we do. The sub-values of LOVE such as empathy and compassion help us understand our customers and deliver great solutions and services. We will improve ourselves and our processes every day to build the best teams, eliminate waste and deliver value to customers around the globe.

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GET IN TOUCH WITH US

We are open to receiving and sharing constructive feedback that will help us improve every day.

LET’S DISCUSS NOW

Get in touch with us

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We respond within 48 hours

We answer all email and requests as they come in. If you have an urgent matter or would like to place an order please click the link below to give us a call.

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