by Manogna Batchali | Apr 13, 2026 | Life Sciences
Problem Statement In life sciences, CRM data is central to driving commercial effectiveness, capturing every interaction between field representatives and healthcare professionals (HCPs). While platforms like Vault CRM manage this data at scale, its true value...
by Adi Buddhavarapu | Nov 28, 2024 | Blog, Core CRM, Industry, Life Sciences
The Life Sciences commercial industry (specifically, BioTech/Pharma) is at an exciting juncture with Salesforce and Veeva at the forefront. Both companies bring exceptional value from different perspectives and I deeply respect each of them. Given the recent...
